RecorGroup announces the launch of their analytics arm, Recor Intelligence – a technology forward insights team lead by Michele Lauer, Director of Analytics
Boise, Idaho, September 12, 2022 - Recor Intelligence™ was created to fill the need for an intelligence team that is specialized in taking category management to the next level. We utilize consumer-centric insights to gain further understanding on how consumer behaviors are impacting purchasing decisions at the grocery store, which allows us to truly be story tellers. “As the market continues to evolve, it is important that we use data to drive decisions, along with strategic insights that will positively impact the shopper,” says Michele Lauer, Director of Analytics. “In addition, the retailers we work with are prioritizing data to make key business decisions and it is our goal to be partnering with them on these category decisions.”
We also saw a large need to be category leaders with the customers we call on. “Our Recor Intelligence™ team are the experts in Alberton’s Companies loyalty data”, said RecorGroup’s Managing Partner Jon Bunten. “They have been supporting our clients since the beginning of Albertson’s launching their loyalty data and have a clear understanding of how to leverage this valuable tool to create meaningful insights.” In addition, we have been supporting our clients with actionable selling stories that continue to drive category conversations with our retailer partners. This has allowed us to lead the discussion on category and consumer insight which is valued-added to our clients and retailer partners.
Recor Intelligence™ is constantly utilizing advanced technology and innovation to develop our Consumer Centric Retailing Tools™. These tools aid our team and clients by putting key insights at their fingertips and enabling them to make quicker strategic decisions. In addition, we can support our clients with a variety of data sources including but not limited to retailers’ data, IRI, Nielsen, 84.51, SPINs, internal data, etc. This allows us to develop tools to support a full omnichannel strategic approach while also strengthening our clients’ objectives and goals.
“We are very excited to officially launch our Analytics team and continue to showcase ourselves as key leaders in category management,” said Michele Lauer. “Recor Intelligence™ is here to be an extension of our clients and retailer teams by creating true partnerships driven by insights.”